Analytics Unleashed


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Analytics Unleashed: Using Data and Analytics To Drive Business Success

November 17th, 2022

Despite the tremendous interest and investment in analytics, many companies are still struggling to realize the full potential of their analytics programs.

The math is simple…. Better data plus better analytics equals better decisions.  And better decisions mean a more successful business.  And with companies increasingly collecting data and applying analytics across the business so this formula applies in every function.  Whether you work directly in data and IT or lead in a function such as Supply Chain, Human Resources, Customer Experience, Sales, Finance, ERG/CSR you will increasingly rely on data and analytics to get the job done.

While the math is simple, implementation isn’t.  Leaders face a dizzying array of technologies, and it sometimes seems as if each week a new “must implement” model emerges or some new approach offers a breakthrough you can’t do without.

And this constant advance of technology risks taking your eyes off the key area of people and culture – because while technology may form the core of your data and analytics strategy, unless you devote time and resources to the human dimension your initiatives will fail.

Designed for both technology professionals and business leaders, Analytics Unleashed features experts, case study, use cases and interactive sessions that will help you find success and business results from your analytics program.

You will get key, focused information on how to:

  • Identify best practices from other organizations and apply them in your environment
  • Determine the right data strategy for your organization
  • Build a data driven culture
  • Apply the latest AI and machine learning based analytics
  • Recruit and keep the best people with the most critical digital skills
  • Gain a better understanding of emerging technologies and how they might help your business
  • Design effective data governance and help kick start a stalled effort at governance
  • Maximize the impact of data and analytics by democratizing data and building a data literate workforce
  • Appreciate and address key security risks that might threaten your organization

Conference Agenda

9:00 AM


9:45 AM

Welcome and Opening Remarks

10:00 AM

Opening Address: Unleashed – The Business Imperative for Data, Analytics, and Innovation

This opening session will feature a top Canadian business leader share their vision for the data driven business.  You’’ll hear how analytics releases the power of that data and enables leaders to better navigate uncertainty, identify opportunity, discover new markets, innovate more effectively, and grow the business.  You will learn first-hand what it takes to succeed as a data and digital first organization and some of the key things more traditional organizations need to know as they advance on their digital journey

10:25 AM

Unleashing Analytics Solution Lab #1

Throughout the event you will experience a series of carefully curated, short videos, that provide a valuable and practical glimpse into some of the most innovative and powerful analytic tools available in Canada.

These information intense vignettes will provide you with different perspectives on what is possible now and in the future.

10:30 AM

Panel: What’s New? What’s Next? Discussion of The Current Terrain of Data and Analytics and How to Anticipate New Developments

Today’s organizations face a dizzying array of options and new technologies in the area of data and analytics.  This wide-ranging discussion of data leaders will share their experiences at the leading edge and offer their best advice as to how to stay at the front of the technology curve without risking overreach.

Topics for discussion will include Data Mesh, Data Fabric, Natural Language Processing, new developments in AI

10:50 AM

Unleashing Analytics Solution Lab #2

10:55 AM


11:15 AM

Building on a Solid Foundation – Getting Data Governance Right

As data and analytics become a ubiquitous and vital resource and tool informing decisions throughout your organization so the issue of data governance increases in importance.  Ownership becomes decentralized, data democratized improving performance but risking confusion and loss of control.

In this session you will hear some of the essentials of data governance in a rapidly changing environment to ensure you know who has your data, what they are doing with it and ensure compliance with privacy regulations.

11:35 AM

Unleashing Analytics Solution Lab #3

11:40 AM

Data Democratization – Removing Silos, Enabling Collaboration, Liberating Value

Analytics is the route to extracting business value from your data.  But no matter how good your analytics, you won’t realize the full value of your data if your people continue to work in silos without collaboration.

As many experts in this field assert – data management is not a technology issue but a people issue.  Well that means you need to address the culture of your organization and its structure so that you enable your people to work together to achieve the best possible results for the business

12:05 PM

Unleashing Analytics Solution Lab #4

12:10 PM

Two Sessions on Skills and Talent

Building on the previous discussion of democratization and culture, this extended pre-lunch session will address two key human resource aspects of the digital organization – Recruitment and Retention and Training:

Effective Strategies for Addressing Tech Talent Shortages

Talent shortages have been a common feature of IT for many years but the situation has intensified as more organizations embark on digital transformation and become more reliant on data.  Combined with the current “Great Resignation” many employers find themselves facing chronic and acute shortages of vital talent. And while current layoffs among tech companies are making the headlines, few experts doubt that skill shortages present a long term challenge.

This session will include discussion of the need for greater diversity and inclusion in the tech space.

Data Literacy: Upskilling All Your Workforce For the Digital Business

While recruitment, retention, greater diversification, and inclusion all play a vital role in ensuring you have the right people with the right skills in your organization, there is an imperative to ensure that your existing employees gain the skills necessary for future success.  Join this discussion on how you can best ensure your core employees keep current.

12:55 PM

Unleashing Analytics Solution Lab #5

1:00 PM

Networking Lunch

2:00 PM

Security Essentials for Data Professionals

While data delivers tangible benefits to companies it also creates new vulnerabilities.  This session will cover some of the latest developments in security and highlight priorities that will help leaders reduce the risk of malicious attacks, data loss and other crises.

2:20 PM

Unleashing Analytics Solution Lab #6

2:25 PM

Telling Your Digital Story Effectively

Successful analytics requires that you be able to communicate complex information to a broad audience – to the C-Suite executives who make decisions, to the Board of Directors overseeing the corporation, to those leading change and to the employees implementing it.  This session will offer new insights into how to turn data and analytics into a compelling narrative that will inform better decision making and help drive change.

2:30 PM

Unleashing Analytics Solution Lab #7

2:35 PM

Case Study Sessions

Choose the case study most relevant to your current challenges – Select a session A, then a Session B:

Session A1

Data, Analytics, and the Customer Experience

Session A2

Data Meets Disruption – How Data and Analytics Can Help Manage Supply Chains During Challenging Times

Session B1

Analytics Inside the Organization – Using People Analytics To Supercharge Your Workforce

Session B2

Analytics in the Public Sector

3:30 PM

Unleashing Analytics Solution Lab #7

3:35 PM

AI & Machine Learning: Practical Applications For Improved Analytics

AI and machine learning are advancing at a rapid rate and their deployment is becoming more widespread.  But their implementation is not straightforward, and issue of bias can result in damaging results.

Based on use cases this session will look at the most promising applications and help identify some of the pitfalls so that your initiative in this area support better decisions.

4:00 PM

Unleashing Analytics Solution Lab #8

4:05 PM

Closing Panel: The Emerging, Ever Changing and Increasingly Critical Role of the Chief Data Officer

The day will conclude with a wide-ranging discussion among three leading CDO’s.  They will discuss the route they took to the role, the skills they see as critical now and in the future, how they work with other C-Suite executives and share what they see as the most important future developments in the field.

4:35 PM

Closing Remarks

4:45 PM

Networking Reception


Jim Love


Analytics Unleashed is a new ITWC event focusing on how organizations can unleash
the real potential of data analytics.


A three-hour hybrid event, the conversation and findings will be documented in a digital workbook that will pull together the conference highlights and the lessons in one easy-to access spot.


Through case study presentations and live discussions, participants will walk away with practical strategies they can apply in their own organizations.


Directors and Managers in IT
Analytics Professionals (Analysts, Data Scientists, Consultants)
Business Users and Management
Marketing Professionals
IT Executive Leadership
Business Executive Leadership